Nonprofits Increasingly Turning to Social Media and Crowdsourcing
Social media, crowdfunding and online giving are creating new opportunities and new challenges for charities and nonprofits.
From United Way of the Laurel Highland's $1.6 million budget to Somerset Therapeutic Association of Riding's $20,000 annual ledger, nonprofits are exploring unique approaches to reach new supporters without leaving long-time benefactors behind.
As they examine new platforms and learn more about each generation of givers, organizations should remember that the message is what counts, said Bill McKinney, United Way president and CEO.
"It is really important to keep the message constant and, at the same time, keep it as simple as possible," McKinney said. "We try to deliver our message in the proper platform for each generation."
While Facebook and Instagram are becoming vital tools in fundraising, there is still great value in the traditional media, such as newspapers and local television, he said. Read More on CPA Practice Advisor.